Blinkit unveils EMI option for items above Rs 2,999
Blinkit, the quick-commerce arm of food delivery major Zomato, has introduced an option to purchase items on equated monthly instalments (EMI).
“EMI options will be applicable on all orders above Rs 2,999 (except orders that contain gold and silver coins),” Blinkit chief executive Albinder Dhindsa wrote in a post on microblogging platform X.
This is similar to ecommerce platforms, which have been offering EMI options for a while. The move is aimed at making purchases more affordable for consumers, driving higher spending, especially for big-ticket items.
“We believe this will improve affordability and enable better financial planning for our customers,” he added.
The development comes at a time when quick-commerce platforms are aiming to expand their market share during the festive season. These platforms add high-demand, festival-specific products to their regular inventory, leading to an increase in usage of their services.
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