Blockchain, crypto set to take sports industry beyond NFT collectibles
Bitcoin (BTC) has been attributed as the most prominent blockchain use case, showing the technology’s prowess in successfully delivering an immutable and truly decentralized ledger over the past 13 years. Adding to the years of innovations since then— that saw the introduction of altcoins, non-fungible tokens (NFT), decentralized finance (DeFi) and more, a study conducted by fintech giant Deloitte highlighted the untapped potential of the crypto ecosystem to open up newer markets for the sports industry.
Fan tokens and NFTs were first introduced to the sports industry to increase fan engagement via collectibles and voting mechanisms. However, Deloitte, one of the Big 4 accounting firms, envisions the industry further embracing crypto and blockchain technology over the coming years:
Highlighting incoming trends in the sports industry, Deloitte’s 2022 sports industry outlook report expects an eventual rise in blockchain-enabled innovations, as a result of which “The use of NFTs, crypto, fan tokens, and ticket innovations will grow and evolve.”
“Moving beyond NFTs,” Deloitte expects the sports industry to start soon linking spectators with season tickets over the blockchain. While the initial move toward this goal would mean merely associating game tickets with NFTs as means to reward fans, innovations around smart contracting could potentially open up new use cases:
As a result, new revenue streams can be created for sports organizers and teams as smart contracts streamline the processes related to dynamic ticket pricing and resales. However, Deloitte shared four key factors that need to be addressed by the ecosystem: implementing new standards, educating fans and considering compliance and tax implications.
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