BMW tops premium battery EV market in India, led by iX
In India’s nascent luxury electric car market, BMW has emerged as the dominant force, commanding a 50% market share with its i14 sedan, Mini Cooper SE hatch and the iX sport utility vehicle (SUV). According to Vikram Pawah, president, BMW Group India, the iX alone surpasses the combined sales of all luxury battery electric vehicle (BEV) models from competitors Mercedes-Benz, Audi and Volvo. In fact, luxury electric vehicles (EVs) now constitute nearly 10% of BMW’s total sales, exceeding the conversion rate of rival original equipment manufacturers (OEMs) by more than double, Pawah said in an interview.
However, BMW’s collaboration with TVS Motor Co. in the Motorrad business, faces stiff competition from new entrants Harley-Davidson and Triumph, with the launch of locally assembled models in the 300cc-500cc segments, directly challenging BMW’s G 310 motorcycles. TVS is exclusively producing the motorcycles for BMW’s global markets.
The G 310 witnessed a 48% increase in sales to 4,667 units in the first half of 2023, the company said. “We have 50% market share in the premium segment of electric vehicles, so we are absolute leaders. We have sold 11 times in the first six months of this year from what we sold in the first half of last year.
But because of limited availability of EVs in H12023, even in comparison to the full year 2022, we have sold 46% more in the first six months. We have delivered over 500 units of EVs this year in H1," Pawah said. “We will lead the segment because we have four distinct products now including the i7 limousine.
But the iX SUV has been an absolute success story. The iX alone outsells every premium segment electric car combined," he added. The iX is perfectly suited for India as a
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