Boldfit gets Rs 110 cr investment from Bessemer Venture Partners
fitness products and nutritional supplements, raised Rs 110 crore (about $13 million) from venture capital firm Bessemer Venture Partners.
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The startup backed by cricketer KL Rahul will use the funds to enhance product innovation and expand its brand presence.
Founded in 2018 by Pallav Bihani, the brand sells fitness accessories, nutraceuticals, core sports equipment and workout apparel.
“We started our business with fitness equipment, and that continues to grow for us over 100% year on year for the last four or five years,” Bihani told ET. “As we build out a larger fitness powerhouse in the coming years, activewear, athleisure and footwear will become crucial. We are actively exploring and building these categories, which already contribute a significant portion of our business.”
The brand sells its products on ecommerce marketplaces, quick-commerce platforms and through its own D2C channel. It plans to open offline stores within the next 12 to 18 months.
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