Brand storytelling and futuristic retail will be key drivers of fashion industry: Neometa
fashion industry have adopted technology to drive innovation in manufacturing, design and in being sustainable.
Anupam Singh knows a thing or two about these innovations and the evolution of the fashion industry. After all, he has over 22 years of experience in the fashion industry — he was the chief design officer at Future Lifestyle Fashion Limited and design director for India at Robert Graham.
Singh has now started Neometa, a global alliance of innovators and veterans in the fashion and retail segments.
In a conversation with ET Digital, Singh, the founder & CEO of the company, talks about the future of retail and how to create visually stunning and commercially viable products. Edited excerpts:
Economic Times (ET): How did the idea of Neometa come about and when?
Anupam Singh (AS): The concept behind Neometa emerged from a desire to establish an apparel company that could cater to the evolving preferences of the next generation of consumers, departing from the traditional category-driven business model.
Meta in our name signifies ‘multiverse explorers transcending ages.’ The co-founders include, Thomas Charles, Surendra Naik and Babu Mangatt. Neometa epitomises a global collaboration of creative and retail experts.
With a collective experience of over three decades among the co-founders, we make up a formidable team poised to usher in the next era of brand storytelling and futuristic retail experiences.
ET: What is Neometa's product or offering?
AS: Neometa operates as a 'house of brands', with a strategic vision that combines diversity and consumer-centricity. We have successfully launched our genderless brand, NoBiY (Non-Binary), and are currently in the process of introducing the iconic women's jean brand
