Brightening economy raises Bajaj Electricals’ hopes

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₹1,490 crore. It reported ₹52 crore in profit during the period. The consumer products unit clocked revenue of ₹987 crore, up 8.7% from a year earlier.

The company recently launched personal grooming products under the Morphy Richards brand. “That’s online now, and will go offline soon. Within one more quarter you will see some activity around Nirlep.

Fundamentally we are reorienting Bajaj Electricals as a far more consumer-centric company, and a brand-driven company. Each of our brands will be more sharply defined." “Nirlep will undergo a repositioning which will be unveiled soon. Bajaj will remain a flagship brand given its sheer size and legacy.

But the other two brands will carve a good niche for themselves," he said. Meanwhile, commenting on acquisitions—in 2018, the company bought cookware brand Nirlep. Poddar said the company is not actively chasing any targets.

“We are not dependent on acquisition to grow, we are more focused on what we are doing. Everything that we’re doing, we are seeing decent growth despite the market conditions. If something interesting comes along yes we look at but we’re not chasing anything," he added.