Britain's advertising watchdog warned Arsenal on Wednesday over ads for its "fan tokens," a type of cryptocurrency embraced by soccer clubs this year as coronavirus pummelled their revenues.
The Advertising Standards Agency (ASA) said two ads posted in August on Arsenal's website and on Facebook were "misleading" as they did not make clear the risk of trading crypto, potential tax implications or that the tokens are not regulated in Britain.
It said the ads must not appear again in the same form.
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