Building Robust MarTech Solutions: HCL Unica's Journey
HCL Unica.
Unica, founded in 1992 by Yuchun Lee, initially acquired by IBM, and now proudly owned by HCLSoftware, stands as one of the most reliable end-to-end marketing solutions available today. It enables marketing automation across a wide range of both inbound and outbound marketing channels.
HCL Unica is a fully integrated cloud-native enterprise marketing automation platform that excels in precision marketing at scale. It offers complete flexibility and seamless integration with third-party MarTech solutions.
Over the years, HCL Unica has evolved from four to fourteen modules, effectively addressing the evolving needs of businesses.
Recently, Rajiv Shesh, Chief Revenue Officer, Kalyan Kumar, Chief Product Officer both from HCLSoftware, and Yuchun Lee, the founder of Unica, engaged in a fireside chat to discuss the past and current state of the MarTech industry and its evolution over the last 32 years. The insightful discussion delved into the significance of MarTech and the visionary thinking that led Yuchun Lee to venture into the MarTech space.
Yuchun Lee shared his views on the opportunity that HCL Unica has created for companies to optimize their marketing efforts to their fullest potential.
Yuchun Lee founded Unica with the primary goal of assisting organizations in catering to their customers individually. “It was very clear in my head that in the future, successful companies will be able to, and need to communicate with the customer with a high degree of precision," explained Yuchun Lee.
