Business messaging, WhatsApp engines of growth: Meta India Sandhya Devanathan
WhatsApp are the next engine of growth and key priority for Meta in India, its top executive said exuding confidence that the company is «just getting started» given the «immense headroom» here, as more businesses digitise and transform. Businesses across the board are innovating and using WhatsApp to reach new audiences with sectors such as banking, e-commerce, gaming and small businesses taking the lead, Sandhya Devanathan, Vice President, Meta India, said.
Businesses all across are innovating right from bill payment to sale of metro tickets, or banks sending statement balances, she said citing instances of how companies are embracing WhatsApp.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Digital Marketing and AnalyticsVisitNorthwestern UniversityKellogg Post Graduate Certificate in Digital MarketingVisitIndian School of BusinessISB Product ManagementVisitNorthwestern UniversityKellogg Post Graduate Certificate in Product ManagementVisit "...honestly I think we're just scratching the surface, if we think about the headroom...I see WhatsApp as next engine of growth for our company here in India, so absolutely business messaging and WhatsApp are a key priority for India Meta organisation," Devanathan told PTI.
WhatsApp monetisation in India is a «key priority» for Meta globally, she added.
As per the last published numbers, Facebook has 440 million users in India, and Devanathan says that Meta has, since then, grown across its family of apps. As many as 200 million businesses are on WhatsApp globally, using the WhatsApp Business app. «We do not breakdown the India number, but it is a pretty good number, it is a huge number in India,» she said.
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