Can AI actors dethrone superstars?
Sunny Deol's Gadar 2, Akshay Kumar's OMG 2 and Chiranjeevi's Bhola Shankar did exceptional business across languages, multiplexes and single-screen halls. And Atlee's SRK- starring Jawan, of course, reinforced the trend with first-day collections of ₹74.5 crore.
With generative AI becoming pervasive, will deepfakes replace actors? Or bring deceased actors back to life? The current turmoil in Hollywood could well be the trigger.
The US Screen Actors Guild and American Federation of Television and Radio Artists (SAG-AFTRA) struck work on July 14, joining the Writers Guild of America (WGA), who've been protesting since May 2, demanding higher pay, job security and more parity across the industry. The impasse has lasted over 130 days, and estimates put the economic impact at $2-3 billion.
There is uncertainty about when this strike will end and how big the hole will be.
While streamers like Netflix and Amazon can source content, including movies, series, events and sport, from the rest of the world, and the TV industry will chug along till they have inventory, studios are aware that losses are in the offing. The strike in Hollywood is hurting other sectors too, including clothiers, prop-makers, caterers, transportation companies, hotels and cinema theatres.
And that's why thoughts about a new, more robust value-chain hover.
Generative AI and CGI are poised to impact the film business extraordinarily. For instance, creativity could be automated for the most part, with human intervention limited to course correction.
Scripts, sets and costume design, storyboards, and visual effects are par for the course. Actors can be de-aged, as director James Mangold did in Indiana Jones and the Dial of Destiny recently, when 80-year-old
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