Canadian lingerie and sleepwear brand la Vie en Rose enters India in partnership with Apparel group
lingerie and sleepwear brand, la Vie en Rose has partnered with Apparel group that sells brands such as Aldo, Charles & Keith and Bath & Body Works for India entry. “Our expansion into India market reflects our dedication to providing customers with exceptional fashion options and an enjoyable shopping journey,” said François Roberge, President and CEO of la Vie en Rose.
Founded in 1985, Boutique la Vie en Rose is a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. Based in Montréal, the company has over 4500 employees and 280 stores across Canada under two separate brands, la Vie en Rose and Bikini Village.
“Our vision is to fill the void in the lingerie and sleepwear industry with a touch of elegance, sophistication, and attainable price points,” said Tushar Ved, President, Apparel Group (India). Boutique la Vie en Rose is growing internationally since 2004 with the opening of nearly 400 la Vie en Rose stores in 20 countries.
“With la Vie en Rose, we aspire to elevate the intimate wear shopping experience, inspiring a newfound sense of confidence and allure for our discerning customers in India,” said Abhishek Bajpai, CEO, Apparel Group (India). Apparel Group is a global fashion and lifestyle retail conglomerate having over 1900 retail stores and 75 brands on all platforms.
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