Canadian-Punjabi singer Shubh under fire! BoAt drops sponsorship ahead of Mumbai concert; Virat Kohli unfollows on Instagram
economictimes.indiatimes.comShubhneet Singh, popularly known as Shubh, has found himself in the midst of controversy as he gears up for his upcoming concert in Mumbai.
The turmoil stems from allegations of his support for Khalistani separatist elements, which has led to consumer lifestyle brand BoAt to pull out their sponsorship from Shubh’s Mumbai concert.
BoAt's Sponsorship Withdrawal
The company clarified its decision, emphasizing its commitment to being an Indian brand.
In a statement shared on X (Twitter), boAt expressed, «At boAt, while our commitment to the incredible music community runs deep, we are first & foremost a true Indian brand. Therefore, when we became aware of the remarks made by artist Shubh earlier this year, we chose to withdraw our sponsorship from the tour.»
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Further, ex-Indian skipper Virat Kohli, who had previously expressed his admiration for Shubh on social media, unfollowed the singer on Instagram following the controversy.
Cricketers KL Rahul and Hardik Pandya also unfollowed Shubh, though the exact timing of their actions remains unclear.
What's The Controversy?
The controversy surrounding Shubh escalated when members of BJYM tore down posters promoting his event, citing concerns about his alleged support for Khalistani separatists.
Their objections stem
