Cannes Lions 2024: India off to a good start with one silver, two bronzes
India started off strong on the first day of Cannes Lions International Festival of Creativity, touted as the Oscars of the ad-world, with one silver and two bronze Lions at the time of going to press. Ogilvy Mumbai won a Silver Lion in the Outdoor Lions category for their 'Megh Santoor' campaign for Brooke Bond Taj Mahal tea — an innovative musical billboard that played a rendition of 'Raag Megh Malhar' whenever it rained. Last year, the campaign also picked up a Guinness World Record for the largest environmentally interactive billboard.
India also shone in the health and wellness category, clinching two bronze Lions. One for Ogilvy's 'The Impossible Choice' campaign and the other for McCann's 'Fit my Feet' campaign. «Our compassion-driven and design-led idea helps uplift individuals with clubfoot while also providing a new commerce stream to the cobbler community of India,» said Prasoon Joshi, chairman, McCann Asia Pacific & CEO and chief creative officer McCann India.
Out of a total of 26,573 entries submitted across 31 categories, India has submitted approximately 826 entries and garnered 44 shortlists as of now. With three metals already under its belt, the Indian contingent could potentially best its highest Cannes tally — 47 metals in 2022, including two titanium Lions. Last year, the country grabbed 25 metals. Accenture Song's creative chairperson Nick Law kicked off the festival with their annual 'song simplifies' session.
«You need to make what the customer values valuable to the business,» he told a
