Capillary Technologies Grows 4x in the USA; Set to Reshape the Loyalty Technology Market With Its SaaS Offering
Dallas, United States & Bengaluru, Karnataka, India – Business Wire India Capillary Technologies, a Bengaluru headquartered customer loyalty technology company has been a dominant player in the Asia market for more than a decade. It expanded globally in 2021 and today, the company announced a 4X growth in the last 3 years in the US market.
With its cloud-based SaaS offering, Capillary is disrupting the market to help enterprise brands transition to RoI-driven loyalty programs that genuinely engage customers and win their loyalty. Apart from the successful acquisition of Persuade in 2021 and Brierley+Partners in 2023, Capillary has been organically growing 100% YoY in the USA.
This growth has primarily been led by product which was validated when Forrester named Capillary a Leader in the Forrester Wave Report for Loyalty Technology Solutions, Q1 2023. The company is also investing heavily in AI with a commitment of 50-75% of the incremental tech investment every year towards artificial intelligence.
The combination of SaaS, consulting, and downstream digital services is a massive differentiator for Capillary.
Elaborating on the SaaS model, one of the key benefits it brings to the North American loyalty market is the modularity, cost-efficiency, and ease of use. For example, most of the agency-led programs are hard-coded and with little scope for flexibility.
With Capillary’s SaaS platform, brands get the ability to run extremely flexible and agile loyalty programs with real time insights and reports to generate real RoI.
Another advantage of the SaaS model is that brands get a world-class technology roadmap with features and functionalities that get shipped to them every quarter without any additional cost. Topping it up
