Cashfree Payments launches new payment solution for software platforms
Cashfree Payments, on Wednesday, launched a platform centric payment solution‘Embedded Payments’. This solution equips software platforms with the tools to facilitate seamless payment experiences for businesses.
The solution aims to revolutionise the way software platforms like enterprise resource planning (ERPs), customer relationship management (CRMs), SaaS or billing platforms and similar solutions, provide payment experience to their end users. Currently, software platform developers struggle with integrating payments into the tools they build for online businesses due to complexities, poor user experience, operational overhead and limited knowledge of compliance. As a result, online businesses or merchants separately integrate payment systems themselves.
With the integration of ‘Embedded Payments’, software platforms can enable their end users to make payments for products or services directly on the platform, eliminating the need for redirection to another page or site for the payment process. This will eliminate any disruptions and drop-offs caused due to external payment redirections.
Akash Sinha, CEO and Co-Founder, Cashfree Payments said in a statement, “We have built a cutting-edge solution for platforms to make these integrations easy, and offer a seamless solution to effortlessly onboard businesses and manage their accounts and payments.“
By leveraging Embedded Payments, digital platforms can offload compliance-related responsibilities as it provides risk and security checks while ensuring total
