Cashfree’s new payments orchestration platform aims to help businesses cut processing costs by 40%
businesses, payments and API banking company Cashfree Payments has launched a self-hosted payments orchestration platform, FlowWise. The platform’s self-hosting feature claims to eliminate safety concerns, making it a secure solution for merchants.
Akash Sinha, Co-founder & CEO, Cashfree Payments, says FlowWise is a single-point payments management solution for India’s digital-first businesses.
“Companies and brands in India still expend time and effort to optimise their inward digital revenue flow for scale and conversion. This is why we built FlowWise, so businesses will have a no-code solution to offer an enterprise-grade stack for collecting payments without any in-house effort and cost,” he states.
Cashfree Payments is integrated with platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm and Google Pay.
Besides India, their solutions are available in eight countries, including the USA, Canada and the UAE. Founded by IIT-Hyderabad alumnus Akash Sinha and IIT-Kharagpur graduate Reeju Datta, the company processes transactions worth $40 billion annually.
Sinha adds that FlowWise will cover aspects such as a conversion-friendly checkout, higher success rates, lower costs, no-code management, analytics and settlements. He expects this solution to help businesses cut payment processing costs up to 40% and improve success rates by up to 10%.
He explains how such numbers would be an achievable target: “It enables businesses to have more control over which payment processor their payments are being routed to, unlocking their ability to leverage cost differentials between different processors.
This helps in reducing the payment processing costs. In terms of operational costs and effort, FlowWise reduces the one-time
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