Celebrities tap into secondhand clothes trend by selling on pre-loved sites
Would you buy a pair of Christian Dior trainers previously worn by Lily Allen? What about a playsuit sported by Olivia Rodrigo or cropped jeans from Maisie Williams?
The chance to buy clothes directly from a celebrity has become a new shopping option, thanks to a slew of famous names teaming up with websites that sell secondhand clothes.
The celebrity stylist Harry Lambert, who counts Harry Styles and actor Emma Corrin as clients, launched his first personal store on pre-loved clothes website Depop last week. In the same week, the US resale site ThredUp unveiled its latest partnership starring Stranger Things actor Priah Ferguson. Created to discourage Gen Z from buying fast fashion, it offers a “confessional hotline” where users will hear advice directly from Ferguson on how to make smarter choices. They can also shop from a curated edit of secondhand pieces chosen by the actor.
Elsewhere, the Love Island finalist Tasha Ghouri has recently been named as eBay’s first ever “pre-loved ambassador”. This marks the first non-fast fashion brand partnership to come out of the cult TV series.
Items from Lambert’s wardrobe clearout included a yellow Prada tote bag (£1,000), a black hoodie (£140) from cult London streetwear brand Liam Hodges, and a bespoke T-shirt (£90) made for Big Little Lies star Alexander Skarsgård for a magazine shoot. Within hours, most of the items had sold. “The first piece to sell was the Harry Styles cover of Beauty Papers. It is an authentic and limited-edition biannual magazine, so a very rare collectors’ item. I’m not surprised it was snapped up pretty quickly,” Lambert says.
Celebrity collaborations with brands aren’t new, but this latest crop marks a notable change in the types of partnerships stars are
Read more on theguardian.com
