CES, the Consumer Technology Association’s annual show of all-things tech, is kicking off in Las Vegas this week
LAS VEGAS — CES, the Consumer Technology Association's annual trade show of all-things tech, is kicking off in Las Vegas this week.
The multi-day event, formerly known as the Consumer Electronics Show, is set to feature swaths of the industry's latest advances and gadgets across personal tech, transportation, health care and more — with burgeoning uses of artificial intelligence almost everywhere you look.
The Consumer Technology Association bills CES as the world's largest audited tech event held in-person. Organizers hope to bring in some 130,000 attendees this year. More than 4,000 exhibitors, including over 1,200 startups, are also expected across 2.5 million net square feet of exhibit space.
That's still below the headcounts of pre-pandemic years and would mark a 24% dip in attendance compared to the show held in early 2020, just before COVID-19 consumed much of everyday life. But 2024 is on track to beat more recent years. The anticipated numbers would surpass 2023's nearly 118,000 attendees, for example.
“People are pumped for this. They’re pumped because it’s post-COVID (and) they’re coming back,” Gary Shapiro, president and CEO of the Consumer Technology Association, said. “And the CEO level support from around the world has been amazing.”
Big names set to exhibit at CES this year range from tech giants and automakers to leading cosmetics brands — including Amazon, Google, Honda, Mercedes-Benz and L'Oreal. The show will also spotlight the Consumer Technology Association's partnership with the United Nations Human Security for All campaign, which recently added technology as its eighth human security
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