CES 2024 kicks off in Las Vegas this week
LAS VEGAS — CES 2024 kicks off in Las Vegas this week. The multi-day trade event, put on by the Consumer Technology Association, is set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more — with burgeoning uses of artificial intelligence almost everywhere you look.
AP will be keeping a running report of everything we find interesting from the floor of CES, from the most interesting developments in vehicle tech, to wearables designed to improve accessibility to the newest smart home gadgets.
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The advent of transparent displays
Consumer electronics giants LG and Samsung have unveiled transparent TVs at the show, with LG having just announced its OLED-powered display will go on sale later this year.
Almost invisible when turned off, LG's 77-inch transparent OLED screen can switch between transparent mode and a more traditional black background for regular TV mode.
“The unique thing about OLED is it’s an organic material that we can print on any type of surface,” explains David Park from LG’s Home Entertainment Division.
“And so what we’ve done is printed it on a transparent piece of glass, and then to get the OLED picture quality, that’s where we have that contrast film that goes up and down.”
Content is delivered wirelessly to the display using LG’s Zero Connect Box which sends 4K ima Preview ges and sound.
Why would you need a transparent TV?
When not being watched as a traditional TV, the OLED T can be used as a digital canvas for showcasing artworks, for instance.
Samsung’s transparent MICRO LED-powered display showed off the technology as a concept.
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Food companies advertise all over the grocery
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