Cetera reveals latest credit union partnership with Cal Coast deal
Cetera Financial Group continues its expansion into the credit union space as it forges ties with a new partner institution in California.
Cetera has announced a new partnership with California Coast Credit Union, the oldest financial institution in San Diego County.
With a near-century record of serving the community going back to 1929, the union is cutting ties with Osaic to collaborate with Cetera Financial Institutions, which will be managing and expanding its investment program moving forward.
This partnership will also see three financial professionals from the credit union get integrated into Cetera’s framework of retail investment advice, which will provide resources and support to enhance Cal Coast Financial Services and improve the investment products and services offered to credit union members.
“We are proud to welcome California Coast Credit Union to the Cetera family,” said LeAnn Rummel, president and CEO of Cetera Investment Services in a statement.
Rummel cited her firm’s “proven track record” of working with financial institutions and their members to bolster their investment programs. The firm is
In March, Cetera unveiled a major partnership with Hawaii State Federal Credit Union, which saw Cetera extend the scope of its reach to include over 126,000 members and nearly $400 million in assets within the Aloha State.
The partnership with California Coast Credit Union is literally a much bigger deal. Established by local teachers, it currently stands as the third-largest credit union in San Diego County, serving approximately 200,000 members and managing around $3.4 billion in assets.
“Cal Coast is committed to supporting the financial wellbeing of our members with free one-on-one financial coaching,
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