
Checking in: Global hotel chains make big India bet, sign wave of deals
Subscribe to enjoy similar stories. Global hotel brands are making a beeline for India, signing a flurry of deals with local property owners to expand in one of the world's fastest growing hospitality markets.
The rise in business travel and opening of new holiday destinations are fuelling this surge, industry executives and analysts said. Thailand's Dusit and Minor Hotels, UAE's Kerzner, Maldives' Atmosphere Hotels & Resorts, and Hong Kong's Mandarin Oriental are scouting for locations in India, while larger chains such as Accor, IHG and Hilton plan to debut brands like Handwritten Collection, Vignette Collection, Hampton, and Signia in the country.
Minor Hotels plans to expand its Anantara, Avani, NH Hotels and NH Collection in India and will add 50 hotels in the country by 2035. Dusit has already soft-launched its Dusit D2Fagu hotel in Shimla.
"New-age brands built around experience-driven stays are gaining traction among Millennials and Gen Z travellers, who are prioritizing unique and personalized offerings over conventional hospitality," said Achin Khanna, managing partner, strategic advisory at Hotelivate, a hospitality company. Also Read | ‘India is a $100 billion travel opportunity’ "At the same time, developers are also recognizing the value of investing in distinctive hotel concepts that break away from traditional models, allowing them to tap into this growing demand," he said.
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