Chronicles of style: Fossil Group x Myntra's inspiring journey of redefining the premium watch market in India

economictimes.indiatimes.com:

The Fossil Group is one of the most sought-after premium watch groups across the globe and Myntra is the leading destination of choice for international brands. Seven years together, they’ve cohesively worked in collaboration to make premium watches from a roster of leading global brands available and accessible for customers across India.

In an insightful conversation, Sharon Pais, Chief Business Officer at Myntra, and Johnson Verghese, Managing Director at Fossil Group, delve deeper into the remarkable journey of this thriving relationship, one that has seen the Fossil Group grow at an impressive rate on Myntra.

In the last four years, the brand has grown ~2X of the organised retail market for watches in the country, with the uptick being driven by Myntra.

A strong foundation
Seven years ago, when the Fossil Group and Myntra embarked on this journey together, the digital landscape was very different. While Myntra was strengthening its position as a lifestyle destination and building its portfolio of premium watch brands, the Fossil Group was exploring synergies to expand their customer base by harnessing the power of e-commerce, especially tapping into an audience with a keen appreciation for their premium selection.

However, they shared a common belief of making the best of fashion more accessible by leveraging technology.

This shared vision laid the foundation for what would become a thriving association. Sharon Pais reflected on the early days of the association, saying, «Our association was born out of a mutual understanding of the changing dynamics of retail.