Cinemas concerned over Karnataka price-cap proposal, fear other states may follow suit
Karnataka chief minister Siddaramaiah's statement during his budget presentation Friday has raised uncertainty and concern within the industry.
PVR INOX, which operates 215 screens in Karnataka out of its total 1,728, will wait for a government order and assess its conditions before evaluating its position, said chief executive Pramod Arora. He also cautioned that implementation of such a cap would also hurt the state’s tax revenue.
“The rule may also vary depending on the different formats in which movies are screened. We are confident that the exchequer is prudent and would not want to hinder the revenue generated by the industry,” he said. “Despite Tamil Nadu’s regulations (capping prices), dynamic pricing for screening in different formats exists. If this rule is implemented in Karnataka, it would be a short- and long-term setback for revenues and a regressive move. No government wants to discourage any industry be it cinema or aerospace,” he added.
According to industry analysts, Karnataka has 719 screens, accounting for nearly 20% of the 3,674 screens across the southern region. Multiplexes control 90% of the market, with the state's growing cosmopolitan culture making it the most profitable multiplex market in southern India, they said.
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