Classic Legends to open 200 Jawa-Yezdi showrooms every year
Chennai: Classic Legends, a subsidiary of Mahindra and Mahindra Ltd, and retailers of Jawa and Yezdi range of motorcycles in India has announced plans to open 200 retail showrooms every year, a top official said on Saturday. Classic Legends was also gearing up to launch the popular BSA range of motorcycles on August 15, company CEO Ashish Singh Joshi said here, after inaugurating a new outlet 'Swastik Motors' spread across 6,000 sq ft at Mount Poonamallee, dubbed as the largest showroom in the country.
«We have about 450 dealerships currently. We have planned to take it up to 600 by this financial year. If you compare this with anybody else, we still have a long way to go. For the next few years, we will keep on adding 200 odd (showrooms) every year.» he told reporters.
On setting up the largest showroom in the city, he said, «we are excited to open the doors to the country's largest Jawa Yezdi dealership in Chennai. Tamil Nadu is a significant market for us, and this expansion reflects our dedication to giving our patrons the best experience possible from the time they enter our store until they ride out on their brand-new motorcycle. We are optimistic that this facility will help us add many more enthusiasts to the clan.»
To a query, he said, «Right now our average age of a customer is between 21 and 32 years old. 80 per cent of our customers or bulk of our customers are in this age group. Our Jawa 42, Jawa 42 Bobber, Jawa 350 are doing very well (in the market). The Adventure is a steady seller. Roadster is a
