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Coca-Cola among brands greenwashing over packaging, report says

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Claims about plastic packaging being eco-friendly made by big brands, including Coca-Cola and Unilever, are misleading greenwashing, according to a report.The Changing Markets Foundation says claims that companies are intercepting and using “ocean-bound” or “recyclable” plastic to tackle the plastic pollution crisis are some of the most common examples of greenwashing.The claims are made with little proof about how the products address the crisis in plastic pollution, their report says.

It says this is done to obscure the real impact of plastic from consumers.George Harding-Rolls, campaign manager at Changing Markets Foundations, said: “Our latest investigation exposes a litany of misleading claims from household names consumers should be able to trust.

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