Coca-Cola Invests $1.1 Billion in Collaborative Generative AI Project with Microsoft

cryptonews.com:

Coca-Cola inked a $1.1 billion five-year partnership deal on April 23 with Microsoft to explore and integrate the tech company’s cloud and artificial intelligence (AI) solutions across the beverage giant’s global operations.

According to the Coca-Cola AI agreement with Microsoft, the beverage production company will collaborate on experimenting with its Azure cloud computing platform.

Additionally, Coca-Cola will test Microsoft’s Copilot offerings to evaluate how these tools can drive productivity across its various business functions. Copilot is an AI assistant that summarizes lengthy email discussions and constructs business presentation slide decks, among other functions.

This partnership would see Coca-Cola expand its use of other conventional Microsoft software, such as Dynamics 365, Power BI, Defender and Fabric, to improve scalability and foster innovation around its system.

Today, @CocaColaCo and @Microsoft announced an expanded partnership, including a $1.1B commitment from Coca-Cola to the Microsoft Cloud and its generative AI capabilities to help “quench their thirst” for innovation. Learn more: https://t.co/ivLc8pYPmn

— Microsoft News and Stories (@MSFTnews) April 23, 2024

In response to the Coca-Cola AI investment, Barry Simpson, Senior Vice President and Chief Information and Integrated Services officer at the beverage company, expressed excitement and future projections.

“At The Coca-Cola Company, innovation and growth are key pillars of our business,” Barry Simpson said. “This partnership with Microsoft allows us to really step change our employee experience by replacing previously disparate and fragmented systems. These platforms allow us to deliver relevant, personalized experiences as we network our