
Coke keeps beating Pepsi. Warren Buffett’s bet has paid off.
Subscribe to enjoy similar stories.One of the more surprising stock stories of 2026 has to be Coca-Cola’s year-to-date outpacing of the S&P 500 index and its ancient foe, PepsiCo—with the latter point being as significant as the former to well-versed investors.Of course, this is the shortest of short time periods, the very opposite of what Coke’s biggest champion, Warren Buffett, the recently retired CEO of Berkshire Hathaway, would consider prudent. In fact, over the past nine years—basically the tenure of Coke’s former CEO James Quincey, who stepped down on March 31—Coke’s stock performance has been decidedly meh versus the market, though again, superior to Pepsi’s, for those keeping score at home.Why, then, does Berkshire continue to hold 400 million shares of Coke, a stake that Buffett built in the late 1980s and now worth some $31 billion, accounting for 9.3% of that company and 9.6% of Berkshire’s investment portfolio? (Note that new Berkshire CEO Greg Abel has called Coke one of Berkshire’s “core four” investments, along with Apple, Moody’s, and American Express.)A look at the current state of Coke—“by America’s side for 140 years of its 250 years”—provides some compelling clues.First, let’s acknowledge the brisk headwinds Coke faces.