Stephen Colbert, the charismatic host of CBS’ The Late Show, is once again associating many cryptocurrencies with scams — but doing so by parodying the vernacular of a seasoned HODLer.
In a Wednesday segment on members of Generation Z falling for scams inside and outside of the crypto space, Colbert referenced the rug pull behind a token inspired by Netflix’s show Squid Game,in which thousands of investors lost more than $3 million. Together with “certified young person” and staff writer Eliana Kwartler, Colbert debuted an “amazing investment opportunity” designed to obtain people’s credit card numbers, first pet names, and names of the street they grew up on.
“If Gen Zs want to stay safe online, they should invest in this new, amazing cryptocurrency token — it’s called Colbert Coin,” said Kwartler. “With Colbert Coin, you give us your savings, and then we cryptocurrency it. After that, you never have to worry about it any more, my stans.”
Colbert added:
The host of both the Late Show and Colbert Report was one of the few late night talk show personalities to discuss crypto as early as 2013, when the price of Bitcoin (BTC) was fluctuating between $50-300. At the time, Colbert described the crypto asset as something that has value “just because a bunch of people on the Internet have agreed that it is worth something.”
Related: Bitcoin payments are the 'second stupidest idea I’ve heard,' says Late Show’s Stephen Colbert
Fellow comedian Jon Stewart — who Colbert worked under as a correspondent on The Daily Show — joked about a similar token project using his name in December:
And if you like the “website” you’ll love my next project. Crypto “Stewcoin”!
In both the cases of Colbert and Stewart, their fake projects parody a very real
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