Coming soon, India-assembled Range Rovers by JLR

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Mint in an interview, on the sidelines of the inauguration of the Range Rover House in Alibuag, Maharashtra, the first experiential centre of the brand in India.A new assembly line for the Range Rover and Range Rover Sport will be set up in Tata Motors' manufacturing facility in Pune, Maharashtra, with a production capacity of 10,000 units annually in two shifts. The move is expected to reduce prices by a significant 18%-22%, while still keeping them in the ₹1.5 crore and above category, said Rajan Amba, Managing Director and CEO of Jaguar Land Rover India."(W)e believe customers who were hesitant will make that leap, and it should add to the growth in Range Rover and Range Rover Sport," said Amba.“This is the first time that these flagship brands are coming out of Sollihul (in the UK) are being made anywhere else.

This is a reflection of JLR's commitment to India and the power of consumerism in this country, especially at the premium end," he said.The local assembly aims to attract a new set of buyers and expand the brand’s footprint in India.“We can produce world class quality in India - and that's the reason we can produce the Range Rover and Range Rover Sport here as well. The team in Pune ensures really high quality.

With the local manufacturing opportunity here, we can really play into the opportunity (of customers seeking premium, customised products," said Lennard Hoornik, chief commercial officer, JLR.The new assembly line will commence operations soon. By the end of May, India-assembled Range Rovers will be available for delivery, while the Range Rover Sport will hit the market by the middle of August, Amba said.India's luxury car market, led by German carmakers Mercedes Benz, BMW, and Audi, collectively totals