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Some Web3 games have become incredibly popular, but it’s not their gameplay, massive earnings potential or eye-popping graphics that set them apart. While those things are a factor in their success, the real reason that blockchain games take off is that they have successfully mastered the crucial task of building a community of loyal players.
Communities are the key to Web3 gaming because they’re the thing that drives adoption. Gaming communities are, in many ways, similar to investors. If the game doesn’t have a strong community, it has no way to raise the funds necessary to spark its in-game economy.
Chart-topping titles like Alien Worlds, Splinterlands and Axie Infinity got where they are today and remained relevant until now because they have strong and loyal communities behind them. As such, Web3 games need to work on building a community from the get-go. And this is how they can do it.
To build a community that’s strong enough to generate growth, you’re going to need a big social media presence. As a first step, Web3 games need to establish themselves on multiple different social networks and messaging platforms. These are necessary as they’ll become the hubs on which community members can gather and have its say.
Discord and X, formerly known as Twitter, are probably the most essential platforms, while Telegram, Instagram, Facebook and others can also play a central role in community building. Generally, most projects use X and sometimes Instagram or Facebook as a platform for outreach, targeting new users for the first time. The idea is to get these people to join
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