Consumer benefits marketplace Thriwe targets Rs 1000 crore in revenues by 2025
Thriwe, a consumer benefits marketplace, said it will achieve annual revenues of Rs1000 crore by 2025, driven by travel boom and expansion in newer markets. At present, Thriwe has covered nearly 70% of the market in India and UAE and the company is planning to expand its business in Middle East and SouthEast Asian countries, which have high potential and sizable markets. «We are increasingly adopting AI tools in understanding the needs of the customer.
In addition, travel as a sector will continue to boom and with a rise in spending around all aspects of travel, retention of customers will remain a major concern for brands to solve for,» said Dhruv Verma, founder and CEO of Thriwe. The company said it runs India’s largest tech-enabled benefits as a platform ecosystem and has over one lakh partner associations and service delivery presence in 130 countries globally. They have services including concierge, travel ecosystem earn and burn across, dining, hyperlocal, gyms, e-commerce and golf among others.
According to the current market demand, nearly 7% of Indian customers are willing to switch brands to earn loyalty points and rewards. The company identifies client’s problems and consults them with solutions along with the benefits driving through tech support. Founded in the year 2011 by Verma, an XLRI alumnus, Thriwe has headquarters in India and offices across the UAE, Singapore, London, and Florida.
It has raised funding from the angel fund YourNest fund and Africa’s Ison Networks. Over the years, Thriwe has partnered with some of the most premium private banks, card networks, and luxury lifestyle brands in India, Middle East and SouthEast Asia. It also develops customized, white-labeled employee benefit programs in
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