Creativeland Asia looks to launch global content fund

economictimes.indiatimes.com:

Creativeland Asia Group is looking to create a multi-million-pound content fund in partnership with global investors, the company's founder, Sajan Raj Kurup, told ET. “We are looking to build a global content fund. It will be aglobal consortium of investors who are willing to put money behind a certain type of content,” Kurup said. The company, which recently launched Creativeland Studios, is planning to build a strong content pipeline of long-form content like films and web series. The launch of its content studio coincided with the acquisition of a 62% stake in London-based Creators Inc for over Rs 30 crore. The Creators Inc. acquisition will give the company access to directorial talent from British and American filmmakers like Guy Ritchie, Cary Joji Fukunaga, Philip Barantini, Colin Tilley, and Mark Osborne. The advertising firm, which closed FY23 with a top line of over Rs 130 crore, has acquired over 45 book titles and scripts in India, the UK, and the USA over the past three years.

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“I spent the last three years buying intellectual property (IP) rights; now I want to spend the next seven years building the content pipeline,” he stated. “Five of our IPs are in different stages of greenlight, and two of them will most likely go into production this year.” Last year, Creativeland Asia and Mumbai-based asset management company NAFA Capital launched a Rs 250 crore fund that invests in early-stage brands and companies that have achieved