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Credit Suisse needs to do more than revive an old brand if it wants to win again
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David Wighton is a columnist for Financial News
Old investment banking brands tend to live on long after they have been airbrushed from the corporate identity. At least the good ones do.
In London, corporate advisers of a certain age said they worked for Warburg years after UBS ditched the name. In New York, some bankers still think of themselves...
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