Crypto gateway Gate.io signals accelerated blockchain adoption with ninth-anniversary rebrand

cointelegraph.com:

Cryptocurrencies solve many use cases common to the world today. However, despite their utility in facilitating value transactions without an intermediary, their usage is still limited. Many attribute the seemingly limited adoption to the surrounding infrastructure, often arguing that the practice of conducting any variation of a digital currency transaction is still too unreliable and secure for the average user.

Unfortunately, the problem isn't that exchanges are not secure or unreliable. In fact, quite a few of the most known exchanges have already gone leaps and bounds in improving the end-user experience. Consequently, where difficulties arise is in an end-users association of a platform with a previously outdated or frustrating experience. For this reason, proper branding and improved messaging become crucial in introducing users to cryptocurrency infrastructure that is reliable.

Gate.io is recognized globally as one of the oldest leading cryptocurrency exchanges, with its establishment in 2013.Since then, Gate.io has grown to include several services related to the trading of multiple leading digital assets. With continuous improvements, Gate.io has attracted and retained over 10 million users around the world. In alignment with these efforts, the platform has consistently ranked as one of the top 10 cryptocurrency exchanges based on liquidity and trading volume on CoinGecko and has been verified by the Blockchain Transparency Institute (BTI).

In an effort to continue supporting the accelerated adoption of blockchain technology and building a more open, free and innovative financial system, the team has made the decision to rebrand for its ninth anniversary. Gate.io's rebrand will be both a sign to its users that it