Crypto Payments Company MoonPay Acquiring Web3 Creative Agency Nightshift, Rebranding as Otherlife

cryptonews.com:

Crypto payments infrastructure provider MoonPay is taking over Web3 creative agency Nightshift which will rebrand as Otherlife as part of the deal. The acquisition is to contribute to MoonPay’s plan of establishing itself as a one-stop shop for brands interested in expanding to crypto, collectible tokens, and metaverse activities.

“There was a big opportunity for us to come together and now be able to offer the end-to-end lifecycle support for big brands,” said Ivan Soto-Wright, the CEO and co-founder of Moonpay, AdWeek reported. “Now we can go to any brand that has an idea or wants to enter Web3, and we can help them execute a full end-to-end strategy.”

Following its rebranding effort, Nightshift will keep its portfolio of brand customers which comprises Adobe, Shopify and Arsenal Football Club, among others, in addition to providing its services to a number of MoonPay’s existing clients. Last June, MoonPay unveiled HyperMint, a non-fungible token (NFT) platform which hosted major brands such as Universal Pictures and Fox Corporation as launch partners.

“This technology is some of the best fandom technology that’s ever existed,” Soto-Wright said. “And so part of that, when we’re speaking to brands, was ‘OK, how do they execute a strategy? What is the ‘why’? How do we put a strategy in place?’”

Despite the ongoing downturn in the global crypto markets, Keith Grossman, MoonPay’s enterprise president, argues there is still significant interest in using the blockchain technology for various business cases such as loyalty programs and intellectual property supplements.

“What Nightshift has done really well is show people what Web3 experiences can be and how they can deepen brand engagement,” according to Grossman. “And at the end