D2C brands step up hiring to drive offline push
brick-and-mortar push.
Companies such as Licious, Noise, and Wakefit.co are looking to hire those with hyperlocal understanding, knowledge of online and offline landscapes, and experience in digital, ecommerce, and supply chain, besides sales and on-ground staff.
Meat and seafood retail platform Licious, which earlier this month announced that it plans to open 500 stores over the next five years, is looking for those with hyperlocal understanding, the ability to identify consumer needs in key catchment areas for new stores, along with knowledge of online and offline landscapes.
Sleep and home company Wakefit.co, which is looking to open 110-odd stores by the end of 2024-25, is looking to hire and train sales staff in product lifecycles, visual merchandising, retail planning, and general management.
“We’re actively hiring freshers, with around 70% of our recruitment following a ‘train and hire’ model,” said Dibyendu Panda, AVP – retail at Wakefit.co. “These new hires undergo training and evaluation in our factories, gaining the certifications and product knowledge necessary before they begin work in our stores.”
At wearables startup Noise, which has expanded its offline network to around 20,000 outlets covering metros and tier 1, 2, 3, and 4 cities, sales executives as well as strategy leads and division heads have been brought in to engage with customers and partners.
Leadership hiring at these companies, too, is on the upswing, with search firms
