DBS Bank collaborates with leading Indian badminton players

livemint.com:

New Delhi: DBS Bank India has announced its partnership with five of India's top badminton stars –- Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand –- to enhance its brand presence in the country and connect with its diverse audience, the company said in a statement here today. “Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!" said Shoma Narayanan, Managing Director - Group Strategic Marketing & Communications at DBS Bank India.

“These players epitomise our core values both on and off the court, making them perfect partners to champion our brand. With this association, we aim to dial up customer engagement in India and bolster the narrative around our unique phy-gital proposition, a suite of offerings, and strong Asian connectivity." The partnership has kicked off with an outdoor campaign and will further reach out to both customers and employees through the bank’s social media platforms, official website, and internal platforms, as well as throughout its branch network.

“The sport of badminton embodies attributes such as precision, dedication, teamwork, and the pursuit of excellence, closely aligned with DBS Bank’s core values of being purpose-driven, relationship-led, and innovative," the company added. The partnership took place via the sports marketing firm Baseline Ventures which represents the badminton stars, who have consistently climbed the global rankings, carving a niche for themselves on the international stage.