Did Jennie's manager just take a dig at other Blackpink members?

«Wow, Jennie’s manager is outright shading the other BLACKPINK members. Lol,» one user reportedly remarked.

The review in question was overwhelmingly positive about Jennie’s latest solo album, Ruby, hailing it as not only the strongest effort from a BLACKPINK soloist but also one of the most remarkable individual releases in the K-pop industry. The critique particularly praised the album’s exceptional production, with contributions from renowned producers such as Dem Jointz, Mike Will Made It, and El Guincho.

«JENNIE’s Ruby is absolutely insane. It’s not just the best solo project from a BLACKPINK member but ranks among the greatest K-pop solo albums ever, especially considering it wasn’t produced under one of the Big 4 labels. And it makes sense—Dem Jointz, Mike Will Made It, El Guincho on the tracklist? Come on,» one comment read.

The Pann post that sparked the debate included screenshots linking Erlich to Jennie, illustrating that he had repeatedly engaged with her content online. A work profile screenshot further substantiated claims that Erlich was indeed in charge of managing Jennie, as reported by Koreaboo.

While a simple retweet might not typically attract scrutiny, the controversy arose because the same critic who lauded Jennie’s album had previously given Lisa’s solo album an extremely negative review. In his critique, he had dismissed Lisa’s project as subpar, even questioning her vocal abilities. Some fans interpreted Erlich’s endorsement of the positive review as an implicit agreement with the