Did Taylor Swift create a new era for food bank donations?

abcnews.go.com:

Since last March, Taylor Swift has donated the equivalent of hundreds of thousands of meals to help feed the growing number of Americans grappling with rising food and housing costs

Ahead of Taylor Swift’s July 14, 2023, concert in Denver, Aditi Desai, chief marketing officer at the Food Bank of the Rockies, got an unusual call. The billionaire pop star wanted to donate tens of thousands of meals to the nonprofit — a philanthropic effort she had repeated, much like her favorite songs, as she traverses the country on her 52-city Eras Tour.

“I was shocked and then thrilled by the news,” Desai said. “When (Swift’s representatives) shared the news, they were so kind, letting us know that Taylor wanted to express her gratitude for the work we do in our community every day.”

Since last March, Swift has donated the equivalent of hundreds of thousands of meals to help feed the growing number of Americans grappling with rising food and housing costs. She chooses to give without celebrity fanfare, and the gifts have been welcomed. But food bank operators say they have provided only temporary relief, as food insecurity has been spiking and federal government COVID-19 aid has ended.

“We got so much support during COVID,” said Jessica Sund, director of development and communications at Channel One Regional Food Bank of Minnesota, which received funding from Swift. “That really helped us not have a horrible situation. But the numbers we’re seeing are so much higher now because of inflation and cost of living, and all of that support is gone.”

Swift’s support has been meaningful, food bank operators say, especially in drawing attention to their crucial service for low- and mid-income people. But food banks, collectively, require