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Digital wears Prada: As tech meets luxury, IT majors find a new ray of hope
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Luxury is expensive. It’s exclusive.
Digital, on the other hand, makes everything accessible to everyone. The two ideas, it would seem, are incongruent to each other.
Circa 2023. A luxury retailer has invited you to an exclusive fashion show in-person just because you looked up their products online.
If this idea sounds far-fetched, think again. Luxury giant Prada is planning to make something similar happen soon using Adobe’s cloud solutions.
. Read more on economictimes.indiatimes.comAbout this in other media
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