Disney Star bags Rs 200 crore sponsorship from Hindustan Unilever for Asia Cup and World Cup, sources say
Disney Star, the official broadcaster of Asia Cup and ICC Cricket World both on TV and digital platforms, has bagged about Rs 200 crore sponsorship from Hindustan Unilever alone, according to media buying agency sources.
The FMCG giant Hindustan Unilever has come on board as a sponsor for both TV and digital coverage of Asia Cup and World Cup for close to Rs 200 crore, a source, who didn't wish to be identified, told ET Online.
Disney Star, which operates Star Sports channels and Disney+ Hotstar OTT, will be broadcasting both the Asia Cup and the 50-overs ICC World Cup mega tournaments.
«Due to the festive period timing, both properties have garnered significant interest,» another source said. «Advertisers have the option of selecting from a wide range of packages across linear and digital that align with their business goals. With Asia Cup and World Cup events being held back-to-back, we believe Disney Star will be able to sell their inventory effectively.»
Disney Star declined to comment on the development.
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Asia Cup 2023 is scheduled to start today and cricket-crazy India will host the ICC Men’s Cricket World Cup spanning nearly two months from October 5 to November 19. While the Asia Cup has 13 matches scheduled, the World Cup will see 10 countries fighting for the coveted trophy and there are a total of 48 matches scheduled.
Arch cricket rivals India and Pakistan are set to play against each other a few times in these marquee events and these games are usually a big crowd-puller. Media
