Disney Star eyes 80% of Asia Cup, ICC ad spending
₹20-25 crore. “We are offering — across TV and digital — plans for all kinds of advertisers. You can spend as low as ₹1-5 crore, ₹5-15 crore and above.
we are making sure that the packages are flexible in many ways, be it feed-wise - HD and SD feeds, as well as language, feeds on TV; or at a package level, where you can either choose games or choose India plus non-India or completely non-India games. From 25 options earlier, now we are offering over 75 targeting options to our advertisers," he said. Disney Star has also partnered with IOTA and PayU to make sure that the data enrichment is happening at a robust level.
“We are playing the role of leading the category, establishing new benchmarks and also being truthful to the metrics that we are talking about. We are making sure that whatever we are approaching whether it’s on the tech capability, whether it’s on the targeting capability, all of these remain robust — including seamless consumer experience and numbers which are authentic," he added. Ahead of the Asia Cup, which is starting end of this month, the company is also launching a self-serve platform for its OTT service Disney+Hotstar.
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