Dubbed Hindi films on a roll, clock 5x surge in box office collections
Box Office Report of media and entertainment research and consulting firm Ormax Media.
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On the other hand, films made in Hindi language saw a 37% dip in collection to ₹3,215 crore from ₹5,085 crore in the previous year. The share of dubbed Hindi films in the total collection of films in Hindi language surged to 31.2% in 2024 from about 6% in 2023, according to the report.
«The increasing contribution of dubbed films to the Hindi box office can be attributed to successful storytelling in south Indian films, particularly Telugu cinema. This aligns more closely with the evolving preferences of Hindi theatrical audiences and their perception of 'theatrical worthiness' of films,» said Sanket Kulkarni, head of business development (theatrical), at Ormax Media. «Increasing viewership of films on streaming platforms and box-office successes of several dubbed films have encouraged exploration of diverse cinemas beyond Hindi.»
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