E-commerce industry to create 7 lakh gig jobs in second half of 2023: TeamLease

economictimes.indiatimes.com:

e-commerce industry is likely to create 7,00,000 gig jobs in the second half of this year as businesses are recruiting temporary workers to ensure best customer experience during the festive period, according to a TeamLease report. The country's e-commerce companies are gearing up to meet consumer demands during the annual shopping frenzy in the run-up to the festive season, and this surge is projected to generate almost 7,00,000 gig jobs in the second half of 2023, the staffing company said in its report on Tuesday.

This year's festive hiring is anticipated to witness a 25 per cent increase in gig jobs compared to the same period last year, reflecting the sector's optimistic outlook and aspirations to boost positive sentiments. The demand for gig workers during the festive season has been consistently rising, not only in tier-1 cities like Bengaluru, Delhi, Mumbai, Hyderabad, and Chennai but also in tier-2 and tier-3 cities like Vadodara, Pune and Coimbatore.

The proportion of demand for roles such as warehouse operations, last-mile delivery personnel and call centre operators is higher in tier-2 and tier-3 centres than in tier-1 cities. This is primarily due to the recovery in rural demand expected on the back of easing inflationary pressures.

Balasubramanian A, vice-president and business head of TeamLease Services, said, «Over the last five years, we have seen an impressive 20 per cent year-on-year increase in the demand for gig workers, and this upward trend is expected to persist for the next 2-3 years, especially in the thriving e-commerce category». With the festive season hiring opening up in July, the e-commerce sector alone has 200,000 open positions, which will eventually increase and reach about 7,00,000 by