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In a new interview, premier luxury diamond retailer E-Jewels has revealed that it has formed a partnership with crypto-to-fiat payments pioneers Swapin that enables the business to accept cryptocurrencies globally.
Here is more about the groundbreaking new partnership and what Swapin solutions will bring to the E-Jewels business operation.
E-Jewels is a retailer offering a lineup of brilliant diamonds and quality jewelry. The company has two primary locations – one in Tallinn, Estonia, and another in Copenhagen, Denmark. The idea to accept crypto began as the company’s CEO, Henrik Hald, recognized the strong demand from customers inquiring about accepting crypto.
“We wanted to find a way to respond to all of this demand, but there wasn’t yet an easy way to accept crypto from our customers,” said the E-Jewels CEO. Hald says that research shows that crypto holders are “more likely to purchase luxury items like a Rolex or diamonds, for example, with crypto profits.” But there wasn’t yet a bridge between the digital and traditional worlds that businesses could easily leverage.
The global jewelry brand now can reach consumers from anywhere in the globe, using fast, borderless crypto payments that get instantly converted into EUR and deposited into a related bank account. Swapin’s CoinCollector allows E-Jewels to invoice their clients in cryptocurrencies yet receive fiat without worrying about price volatility and fluctuations, compliance, or accounting challenges.
“Swapin solutions allow us to create revenue streams we couldn’t previously reach due to distance or because there wasn’t previously an easy way to accept cryptocurrencies from our
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