Ecommerce giants record Rs 11,621 crore in combined ad revenue in FY24

economictimes.indiatimes.com:

Amazon Seller Services and Flipkart Internet, experienced robust growth in the fiscal year ending March 2024, reaching a combined total of Rs 11,621 crore.

This marks an impressive 33% increase from the previous fiscal year’s Rs 8,705 crore, according to regulatory filings by both companies.

Amazon Seller Services, the Indian marketplace arm of the global e-commerce giant Amazon, reported a substantial 24% increase in revenue from «other marketplace-related services,» amounting to Rs 6,649 crore—a notable rise from Rs 5,380 crore in the previous fiscal year. The «other marketplace-related services» category primarily comprises income from advertising, which is recognised based on clicks or impressions delivered to users.

Also Read: Amazon India marketplace entity cuts net loss by 28% in FY24

Flipkart Internet, the marketplace arm of Walmart-owned Flipkart, recorded an even more impressive 50% surge in advertising revenue for FY24, reaching Rs 4,972 crore, compared to Rs 3,325 crore in the previous year.

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