Edelweiss Tokio Life Insurance rebranded as… : Here’s what CEO has to say on the big move
As part of its transformational journey, new-generation life insurance company Edelweiss Tokio Life Insurance has been rechristened as Edelweiss Life Insurance, the company said in a statement on Monday.
With this move, the insurance firm wants to stress on the need to underline its focus on innovation, simplicity and a new-age approach to insurance. This transformation undertaken over last four years reflects in the refreshed logo. The company has retained its brand positioning of ‘zindagi unlimited’.
Over the last four years, Edelweiss Life Insurance has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors.
It has also worked on its data and data analytics capabilities to support continued innovation. These changes have enabled the company to be nimbler in serving its customers, the statement said.
Sumit Rai, MD & CEO, Edelweiss Life Insurance said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”
“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and
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