Elda Health launches #AbhiToUmarHai campaign on World Menopause Day

financialexpress.com:

Elda Health announced the launch of the #AbhiToUmarHai campaign. The company intends to redefine the narrative by empowering women to welcome menopause as the next best chapter of their lives. Women leaders and influencers including Kirthiga Reddy, Suparna Mitra, Anjali Bansal and Premlata Agrawal are supporting the campaign that marks World Menopause Day.

The campaign focuses on overcoming stereotypes, talking about how women in their late 40s and above can be their own favourite, follow their dreams, and do anything their heart wants to pursue. It features a video that captures the essence of the journey through menopause, showcasing the determination and optimism that many women find during the transformative period. It shows women pursuing their passion and career journey in the next phase of their lives through the eyes of two friends, one of whom is shown to be encouraging the other one.

“Women often prioritize their roles as homemakers, sometimes neglecting their own healthcare needs. However, as they approach menopause and have fewer family responsibilities, it’s crucial to integrate self-care. We aim to spread awareness about menopause as a natural stage that can be comfortably managed with expert guidance. Our campaign at Elda Health focuses on reassuring women that they can continue to lead fulfilling lives and aims to normalize this phase, benefiting not only women but also those around them,” Swathi Kulkarni, co-founder and CEO, Elda Health, said.

As per statistics, there will be an astounding 1.1 billion women globally who are either navigating through menopause or have already crossed that threshold. Among this group are women who are at the pinnacle of their careers, contributing to society in various