Elder-care startup Samarth Life has secured Rs 12 crore in a funding round led by Aroa Venture Partners, a venture capital firm known for backing companies like Unacademy, Urban Company and Cred.
This funding marks its debut investment from the newly launched Aroa Opportunities Fund, which has a total corpus of Rs 400 crore.
Other investors in the funding round include Social Alpha, a venture development platform focused on science and technology startups, and Zhooben Bhiwandiwala of Mahindra Partners.
Gurugram-based Samarth Life said it plans to deploy the funds to drive its growth and expansion initiatives. This includes scaling up operations by enhancing its technological infrastructure and strengthening the team to better cater to the needs of the elderly community.
“The sector needs ecosystem solutions where one single solution is very hard to make it work because of the scale, acceptance and all of that. So our approach is to bring things under one roof or through one channel to the elderly,” Asheesh Gupta, cofounder and CEO of Samarth Life, told ET.
Founded by Gupta, Gaurav Agarwal, Anuradha Das Mathur and Sanjay Ahuja, Samarth Life offers comprehensive care services and customisable subscription plans for elderly