Electronics brand Boat starts investigation into alleged data breach
Mint could not independently verify the data breach and its contents. Media reports on Saturday cited a database of 7.5 million users registered with Boat being leaked on the internet, and subsequently put up for sale at a price of around €2 ( ₹180) for the entire database.
Data metrics leaked in the database include the names, phone numbers, email addresses and customer identification numbers of users registered with Boat. A senior executive at a homegrown cyber security firm told Mint on conditions of anonymity, citing conflicts of interest, that the database in question is yet to be ascertained in terms of the overall quality.
“It does not just matter that there is a database with multiple entries out in the open—what matters is if the said database can be independently audited and verified. It will also be important to see if sensitive PIIs are included in this alleged leak—given that Boat sells fitness wearables," the executive said.
Boat, which operates under its umbrella firm Imagine Marketing, is India’s top wearable devices firm by market share (including true wireless earphones, smartwatches and fitness bands)—and the second-largest brand globally behind Apple. As of December, Boat accounted for 26% of 134.2 million wearable devices shipped in India in 2023.
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